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Make It Memorable: Writing and Packaging Visual News with Style, by Bob Dotson
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“All the cutting edge technology I learned in college—typewriters, film splicers, glue—is now in a museum; the one thing that hasn’t changed is how to tell a visual story.”—Bob Dotson
Make It Memorable provides a distinctly different, hands-on introduction to the craft of visual storytelling. Many texts have been written to help people master the changing technology of journalism; here, Bob Dotson teaches readers how best to tell a story once they do.
This second edition of Dotson’s classic book offers dozens of new tips for the digital age and a step-by-step explanation of how to find and create all kinds of visual stories under tight deadlines. In addition to new scripts annotated with behind-the-scenes insights and structural comments, the book includes links to online videos of all the story examples.
There is no other text quite like it.
Additional videos that can be utilized for class assignments and exercises are available on www.nbclearn.com/makeitmemorable.
- Sales Rank: #5195694 in Books
- Published on: 2015-10-16
- Original language: English
- Number of items: 1
- Dimensions: 9.40" h x .65" w x 6.21" l, .78 pounds
- Binding: Hardcover
- 156 pages
Review
Bob Dotson is the epitome of all that a storyteller should be. He finds fascinating subjects, engages the audience, and we come away from his stories feeling better for hearing his stories. (Ann M. Brill, Dean of the School of Journalism, University of Kansas)
A unique and invaluable teaching tool. Make It Memorable offers a view into how a master storyteller like Dotson thinks and the decisions he makes; it breaks down the process of storytelling in a very understandable way. (Judd Slivka, Missouri School of Journalism)
Writing skills—even in this age of visual, multimedia, and web/social media-based news—remain integral to reporting. Dotson takes the reader inside his writing and reporting process through annotated script examples, and helps students understand the most important attribute of being a reporter: curiosity. (Joe Sampson, Miami University of Ohio)
For anyone interested in the art of marrying pictures, sound, and words, Dotson’s text is packed with accessible and fundamental advice. If you want to become a better storyteller and you’re only going to read one book, this is the one to read. (Steve Sweitzer, Indiana University-Purdue University Indianapolis)
Short, to the point, and filled with tips on how to make a daily story interesting and unique. Make It Memorable really delves into the mind of the reporter, and the process of what it takes to tell a good story, from start to finish. (Ryan Parkhurst, James Madison University)
Teaching broadcast journalism means teaching the craft that Bob Dotson mastered over a 50-year career. While everyone speculates about what news will look and sound like tomorrow, Dotson reminds us to embrace our storytelling roots today. Anyone who wants to inspire journalists to write as well as Bob Dotson does should certainly read anything he writes, including this book. (Keren Henderson, Syracuse University)
About the Author
Bob Dotson, Special Correspondent for the NBC Today show, has more than forty years of experience in the field of broadcast journalism. His long running “American Story” segment is one of the most honored series in network television history, winning more than 100 awards, including eight Emmys. In addition, Dotson has received more than seventy awards, including six Edward R. Murrow Awards for “Best Network News Writing”, the top journalism awards from both DuPont-Columbia and the Robert F. Kennedy Foundation, numerous National Headliner Awards and “the highest honor in the field of photojournalism,” the Sprague Memorial Citation from the National Press Photographers Association. He is also recipient of the William Allen White Foundation’s 2015 National Citation for long-standing journalistic excellence in service to the profession and community.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Must-read for journalists
By ProNewsPhotog
Thanks goes to Bob Dotson for an incredible must-read for any aspiring journalists, but this edition is also available on Kindle.
1 of 2 people found the following review helpful.
A poison for real journalism
By Kami
The book has been one of the worse books I have ever read regarding media skills. As a professional journalist, I found some of the suggestions in this book more fictional than truth related news gathering.
3 of 3 people found the following review helpful.
Tips from a great storyteller
By Ann B
Bob Dotson has been telling the American story for 49 years. How does he do it? Read the book to understand what it takes to make a compelling story using not just lots of cool technology but the gift of storytelling itself. In ancient times, when our ancestors sat around the fire, storytellers were honored members of the tribe. Sill today, it's so important that we share the stories that show our history and humanity. Nobody does that better than Bob Dotson.
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